Evaluation

My evaluation blog is tiffleftwichevaluation.blogspot.co.uk

Locations

The locations I will be using are a house- specifically in a bedroom and in my artist's study room where the piano is situated. I will also be using a couple of locations outside as well because this adds to the scenery and will help create a good atmosphere in my video. I will be using these locations because my video is all about a girl growing up and discovering her image and who she wants to be- by doing it in a bedroom it makes it slightly more personal and the target audience can connect with her because they will be a similar age. These are quite simple locations and I won't have very many different settings because for my video it's not very necessary and want to keep it simple.

I don't have any practical information for my locations really because I don't need to inform anyone or get permission and there are no access restrictions- by doing it in a house I just need to make sure my actor is available and work around them and when they are free but other than that I don't have anything to worry about in terms of practicalities. By doing it in this location, although at times I will be filming outside, I won't be dependent on the weather to do my filming because I can film any time, even if it's raining it won't really matter- ideally it would be better if the weather was slightly decent and not raining but I will still film if it's raining. The only practical element I need to be aware of is the time I have to film as I only have a certain period of time to film outside before it will get too dark but as long as I stay organised this shouldn't be a problem.

Digipak designs

Actors

For my music video I am using a friend of mine called Claudia. She is only 15, so slightly younger than my original idea of artist, however she is still young and current which means that my target audience will be able to connect with her. I decided to use her as my artist because she does lots of drama and performing arts and suited the genre I was doing. She has a confident personality and would make my video look really fun and interesting for my target audience. She adds to my representation because she has a similar image to the kind of person I wanted to use and would fit with pop well because of her personality and appearance. I know that what I want her to wear she will have something similar to so it means less hassle to buy new costumes and it will be easy to do.

Digipak ideas...

For my digipak design I want it to be fairly simple so that it's memorable and not over complicated- for my actual CD it will just have the artist's name on it- on the front I will have an image of my artist- she will either be leaning against the wall or sat on her desk- I might have more than one image of her and use it in thirds of the CD case so one on the left, middle, and right and I will have another similar image on the back. I will make sure the pictures are similar so that my target audience get the idea of consistency being portrayed- also by making it simple people are more likely to remember my artist, especially if they are a new fan. Although I will only have the artist's name on the CD, it will still be effective and sometimes by keeping it simple it's more effective.

Colours wise I will probably only use a couple of different colours- because my artist is female I will use more feminine colours and the majority of my target audience will be female as well so I want to use colours that will appeal to them- I will need to make sure that my colours contrast well and don't clash because then it won't look as good, so I think I will use pink and blue perhaps.

 I may decide to just use a pattern or something I feel would be symbolic to my artist on the CD itself, because like Rihanna's here for her album 'Loud' she has used a flower to symbolise her as an artist and this looks effective so I think this could work quite well.

Another digipak that is simple but effective is Katy Perry's. Again, she has used a simple design for the actual CD and then just got a picture of her on her digipak but it will appeal to the audience because it's unique and the colours go well together.

 

 

Script

‘Hair’ by Lady Gaga

          VIDEO                                AUDIO

     Interior- Bedroom            Lyrics/Time/Effects

1.  The introduction of my song    

sets the scene for the rest      “Ooh, ooh…woah”

of the video. My artist will     Beginning of the song to 0.13

be in her room looking in the     No FX

mirror with a depressed look

on her face

 

Interior- Bedroom

2.  In the next bit there will be   “Whenever I’m dressed cool my  

a shot of her mum coming        parents put up a fight…”   

into her room and causing an    0.13- 0.22

argument- the mum will throw    No FX 

the laundry basket on the

floor to show that they have

fallen out                    

 

Interior- Bedroom                        

3.  Then the mum will slam the      “And if I'm hot shot, mom  

Door shut and the artist will   will cut my hair at night…

Sit on the floor and crouch     I scream mom and dad why can’t

Down to show she is annoyed-    I be who I wanna be, to be?”

She will then take a look in    0.22- 0.42

The mirror again- play with     No FX

Her hair and walk away into   

Corner of her room               

 

Interior- Bedroom

4.  This will be a performance     “I just wanna be myself and I Part of the video where the    want you to love… I'm as free a

Artist sings- she will be on   hair, I am my hair…”

Her bed at this                0.42-1.33              

Point                          No FX       

    

Interior- Stairs               “Free as my hai-ai-air,

Exterior- Driveway              Hai-ai-air, hair…”                 

5.  Here she will be walking        1.33- 1.53  
 
Downstairs and out the front    No FX

Door and walk out to her car       

      

 Exterior- Road                “Sometimes I want some raccoon

6.   My artist will drive down      or red highlights”   

 The Road to show that she’s    1.53-2.21

Independent and will then       No FX

Start skateboarding/cycling

down the road

                              

Exterior- Driveway                        

7.  Now it’s the performance based “I just wanna be myself and I

Part again where my artist     want you to love… Free as my

Will be singing the chorus and hair”

She will be outside cleaning   2.21- 3.18

The car and then lent against  No FX

it                            

                                    

Interior- Lounge

8.   Here it will switch back to   “Free as my hai-ai-air

 In the house where she will be Hai-ai-air, hair”

 Swishing her hair back and     3.18- 3.33

 Forth and she will be dancing  No FX

 

Interior- Bedroom

9.  She will be in her bedroom sat “I just want to be free, I just

Down in front of the mirror,   want to be me… I'm the spirit

Doing her makeup and playing   of my hair, it's all the glory

With her hair, throwing out    that I bear…”

Different outfits out of the   3.33- 4.14

Wardrobe- trying to find       No FX

The right image

 

    Interior- Bedroom

10. The final bit will be my   “I've had enough, this is my

Artist dancing as part of the  prayer…”

Performance based part of the  4.14- 4.29 

Video                          No FX

 

    Interior

11. The last bit up to the     “I've had enough, I'm not a

Ending Of the song will be an  freak…”

Old Image of my artist when    4.29-4.38

She was younger and then       No FX

It will go back to my artist

Now to see the change

 

    Interior- Bedroom           “I've had enough, enough,         

12. The last shot of my artist  enough… I am my hair”

On Set will be her led on her   4. 38- 4.54

Bed                             No FX

 

    Interior- Bedroom/landing

13. Then my artist will get up   4.54- 5.08

And walk out of the room, off    No FX

Costumes

For my video, I would like my artist to wear something similar to these outfits- the dress and heels will be worn in the video when she is in the bedroom but when I have her in the school she will be wearing a top something similar to the one above, with a blazer, jeans and pumps. I have gone for outfits that are fairly simple because I don't want all the attention to be on the artist but also the whole idea of the video as well so there is a balance- these outfits are quite stylish as well so this will reflect the kind of artist she is.

My artist's make up will be fairly subtle and simple- in some scenes it will be emphasised more than others, but for most of the video it will be discrete- she will be wearing a bit of blusher and mascara and a pink shade lipstick but this will be about it. In the bedroom she will be wearing black liquid eyeliner with a bit of a flick when she is experimenting with her image and she may have a colour of eye shadow on because she is exploring with her image but for the rest of the video it will all be quite basic.

In terms of props I won't need to hire any because I'm not using anything particularly different, most things I will be using will be in the house where I am shooting anyway- because my video is quite simple, I won't need a lot for it.

For the majority of the video my artist will have this style of make up- very simple but still looks effective

When my artist is in the bedroom experimenting,
she will have make up something similar to this, with
eye shadow on but still quite subtle