Digipak ideas...

For my digipak design I want it to be fairly simple so that it's memorable and not over complicated- for my actual CD it will just have the artist's name on it- on the front I will have an image of my artist- she will either be leaning against the wall or sat on her desk- I might have more than one image of her and use it in thirds of the CD case so one on the left, middle, and right and I will have another similar image on the back. I will make sure the pictures are similar so that my target audience get the idea of consistency being portrayed- also by making it simple people are more likely to remember my artist, especially if they are a new fan. Although I will only have the artist's name on the CD, it will still be effective and sometimes by keeping it simple it's more effective.

Colours wise I will probably only use a couple of different colours- because my artist is female I will use more feminine colours and the majority of my target audience will be female as well so I want to use colours that will appeal to them- I will need to make sure that my colours contrast well and don't clash because then it won't look as good, so I think I will use pink and blue perhaps.

 I may decide to just use a pattern or something I feel would be symbolic to my artist on the CD itself, because like Rihanna's here for her album 'Loud' she has used a flower to symbolise her as an artist and this looks effective so I think this could work quite well.

Another digipak that is simple but effective is Katy Perry's. Again, she has used a simple design for the actual CD and then just got a picture of her on her digipak but it will appeal to the audience because it's unique and the colours go well together.