McFly's career...

McFly formed in 2003. They were signed to the Island Records label from their 2004 launch before creating their own label, Super Records. The band rose to fame after Busted helped them out at the beginning of their career as a boy band by inviting them to tour in 2004. To date, McFly have sold more than 10 million records worldwide. In 2005, they won the Brit Award for Best British Pop Act. McFly's debut album Room on the 3rd Floor debuted at number 1 in the UK Album Chart and is certified as double platinum; this led to them becoming known as the youngest band ever to have an album debut at number 1. A month after the album was released, the band had their first UK headlining tour.
 http://en.wikipedia.org/wiki/McFly

 

 

In 2004 when McFly released '5 colours in her hair' which was a huge success for the boys. This video was very lively and used a lot of bright colours to create a happy, enthusiastic vibe to their fans and this video was probably one McFly's most well known and famous videos of all that really was the start for their career. The image of them reflected in this was they were being shown as boisterous, typical teenagers that liked to have fun with music. At this point, their target audience was teenage girls from the age of 10-14 approximately which is demonstrated through the video because they're young themselves at this point so girls can relate to them and like them as a band. They were very successful with this song because it ended up being number 1 for 12 weeks in the UK Charts.



 

During 2005 they did a song called 'I'll be ok' and this was when they started to grow up slightly. They became more serious about their music in particular and in the video the band were in shirts and ties which showed they were starting to develop as artists. Their target audience was still teenage girls but the age increased a little to 15-17 year olds as their fans were growing up with them. In that year they were extremely successful with two number 1's: 'All about you' and 'you've got a friend' which both stayed in this position for 13 weeks which is impressive!



 

 

 

 

The following year they were really starting to settle into their fame. Transylvania was the video for this year and they started to come through as a shining band, each showing off their personalities as an individual. In this video the boys weren't very serious about their image as they were dressing up girls but this showed their fun side and demonstrated to their fans that they liked to have a laugh! Through this video, their fan base was increasing because this was the time when they could really get a feel for the boys and what they were really like, so their population increased a lot.

 

 



 



 

 

 

'Do ya' in 2008 was the beginning of narrative videos for McFly where their videos were trying to portray a certain image to their target audience through their lyrics and this was also when they came much more serious about their music and their focus was the content of their videos and the music they were producing because this was when they really realised what they wanted and what they wanted to achieve etc. However, despite this, they continued to have fun with music so fans were still familiar with them as artists and they knew that they hadn't changed too drastically as a band. During this period, they lost popularity for a while because their music was changing, but this was when they became settled as a band as to what kind of music they were to do.

 



 

 



 

 

In 2010 'Party girl' was released and this was where they grew up massively. Their video had locations that were quite sexual including a strip club, girls were involved, there was more sexual content and they became more sexualised as artists as well. This was the time when their target audience changed slightly. They still aimed their music and videos at girls but slightly older teens and young adults, about 18-25 because of the type of music and videos they were creating. Their success here declines a bit more with no number 1'st, but they still had singles in the top 10 which meant they were still pretty successful. They changed from a 'boy' band to a man band because they were growing up too.

 



 

 

'Love is easy' was released in 2012 where they looked really good as a band. They all wore matching suits and looked really grown up, smart, and along with this, because of their professional looking image, their music matured as well. Because of all these changes to the band, they started to act like role models for audiences and people aspired to be like them. This single was in the top 10 which was helped by Tom's wedding speech which went viral and received lots of view on YouTube as a result. During the previous year though, quite a lot went  on... Dougie Poynter's battle with drink and drugs, his attempted suicide and his relationship with Frankie Sandford. This meant the band had to go through big changes and re-establish their image, but it also had it's positives. Harry won Strictly Come Dancing, Dougie won I'm A Celebrity Get Me Out Of Here Danny participated in Pop Star To Opera Star and Tom participated on the game show The Cube.

 

 

2003- McFly

 

 

2013