Movie soundtracks have been very successful as well as the films that they have featured in, for example Celine Dion sang my heart will go on in the very successful film Titanic in the 90's. This promoted the film and the artist because it created a sense of familiarity for the viewers in terms of the artist and the film. That song became Dion's biggest hit, and one of the best-selling singles of all time, and was the world's best-selling single of 1998. It also won an academy award in 1997 and also a grammy award too for the best orignal song which proves how successful it was.
My heart will go on- Titanic
Movies can help the music industry and individual artists as well. Promotion is a powerful marking tool which helps to develop an artist and build upon an existing fan base. It also expands on the audience and allows more viewers and creates a sense of familiarity because the audience can connect with the artist more, therefore are more likely to become interested in the artist, which all helps with the success of an individual. Also, I found out whilst learning about movie music that more movies nowadays have soundtracks featuring artists at some point during the movie- by doing this it means that an audience enjoy the film more and have a feeling of comfort because they may already be familiar with the song, but on the other hand, if the film is a new release in cinemas and it's an unheard song before, they may develop an interest for the artist too which will benefit them even more.
Movies help raise the profile of an artist as well, and sometimes you end up seeing a different side to the artist, for example they may sing a different genre of song that you may not have heard that artist do before, or may have a different appearance in a movie than to their normal videos so it creates an element of interest for the audience.
I am finding this area of media very interesting and we are starting to look at music videos in more depth now, and different aspects of video and how they have evolved technology wise and content wise from when they were first created.
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