- The design is very much Lady Gaga style- even though it's something so simple that is promoting her album she has still managed to make it a little bit whacky and visually interesting
- The use of two contrasting colours, black and white which are colours that work well together are very striking to the audience and still have an impact- they stand out and sometimes the duller colours have a bigger effect
- The artist's name which is crucial is in bold and the biggest piece of text so that is catches the audience's eye and they know what artist they are looking at an advert for
- The overall design appeals to the audience because it's almost split into three sections- there is light and shade to the advert to make it more interesting to look at and it makes it slightly more unique too
- With the black background and the name of the album being 'The Fame Monster', you could associate this with monsters being evil and they have a dark element to them so you could link the design of the advert and the album name
- This links to the artist and the genre because Lady Gaga is quite a character and always has to do something original and something that will make her different and stand out, and I think that this advert reflects her as an artist and her genre through the simple but whacky design
- Synergy is used between the magazine advert and the digipak because the same image is used on both- this shows an element of consistency and the target audience will like to see this because it shows that she is consistent as an artist and it's more memorable and easy to recognise the artist if the image is used more than once

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