Thursday, 26 September 2013

Key information on a magazine advertisement....

We are at the stage now where we are coming to the end of the research stage and going on to the planning and we are now analysing magazine advertisements and how they appeal to an audience...

On a magazine advert there is some information that is essential in order for the artist's target audience to want to buy the album, this includes:
  • The artist's name- This will be one of the most important pieces of text because without this the target audience won't know who is advertising their album
  • The album name- This is slightly less important but still key because people will get an insight into what the album might be about and the types of song- sometimes there is a correlation between the album name and the song names but not always
  • The album's release date- This is essential because otherwise they won't know when the album's out and so it may have sold out or they may not be aware it's out if there is no date
  • Maybe a website address- This could be quite handy to have on the advert for new fans that haven't heard much of the artist's music because they may be able to find out more about them and their album so they may be more likely to support them in future- they can do this by buying their album
  • Where it's available to buy- this may help the target audience with where to go to buy the album or an alternative if the shop they usually purchase from has sold out
  • Maybe a rating or a quote from a magazine- This will help the artist because the magazine review will big them up so people are more likely to buy their album
  • A logo for the artist- This is something that can help represent an artist- if it is used on all of their work, e.g. CD's and magazine adverts then people will be more likely to remember it and know who the artist is
  • An image of the artist or something symbolic that represents the artist- Usually an image is used or something that people will know is relatable to the artist but by having an image, people can familiarise themselves with the artist more, especially if it's a new artist or a new group of fans
 

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