I looked into three Digipaks and the first one was Justin Bieber- Believe.
Key Conventions:
- The artist's face is on the front, back and inside- this creates consistency throughout, therefore people will like seeing this because they know what they're getting and the main focus is on the artist
- The same font and colour is used throughout the CD- an element of consistency
- Contrasting colours- black and yellow
Audience Appeal:
- People can relate to him because it has a picture of him- looks are a big part of his success
- Name of album- inspiring his audience- 'Believe' is quite a strong word and it's concise so people are more likely to remember it
- Quote from the lyrics gives the audience a bit of tease- it makes them want to buy the CD, especially if they are big fans of the artist
- Clear, simple layout- this is sometimes more effective because it's straight to the point and everything that is contains is relevant
Messages:
- Shows that he is a modern artist- reflects target audience- girls- wants to attract them
- Featured with his guitar- shows he's growing up and unique
The next one I did was McFly- Memory Lane.
Key Conventions:
- Tea stained background gives an old effect- consistent throughout- the coloured effect used on the band works well with the background- contrasting and makes them stand out and this interests people
- Fan Art on album cover- connects with target audience
- Logo is used several times- consistency- by using the logo on several occassions their target audience will remember it more and know what to look for
- Features on the front are included on the CD
Audience Appeal:
- Fan Art- can connect with their target audience
- Artist features on the front, back and inside
- Extra, unheard content- brings a new element to them as artists and so fans will enjoy listening to them more because they've put in that little bit extra for the purpose of their target audience
Messages:
- Artist has become more sophisticated and grown up (reflected in their music)
The final Digipak I looked at was Professor Green- At your inconvenience.
Key Conventions:
- His name, logo, album name are all featured- simple features like this just add to the excitement and it's something that if it isn't used then people are less likely to be as interested because they won't think that the artist is trying to connect with their target audience
- His face is on the front so you know who he is if you're a new fan- he's an artist that could easily attract new fans- he might not be some people's first choice of genre in terms of the music he does but he has the ability to grow on people and by having his face on the front new people may start to listen to him
- Songs don't have numbers- this is something that is unique to the artist and a lot of albums do have numbers so by going against this, it just makes him a bit different
- Simple design and layout
Audience Appeal:
- Alcohol and cigarettes are used- reflects who his target audience is- Rap attracts a certain audience- they will be able to relate to him as they will have these sort of interests and he has an element of this in his music as well so he will have quite a specific target audience
- Professor Green's audience aren't bothered about him featuring on the digipak hence the simple layout
Messages:
- Alcohol all around him, he's on his own- shows the meaning behind the music
- Not touching the alcohol- shows he's more sophisticated and mature but does it for target audience's purpose
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