Target audience research

Over summer, I have been thinking about my target audience for my music video. I am almost certain which song I am going to be doing and that is 'Hair' by Lady Gaga. As we have already explored her videos are all very performance based and unique to her, and the target audience for her music at the moment is generally older teenagers, more girls than boys because they can relate to her more. Lady Gaga is a very whacky inidividual with lots of character so people either really like her and her music or they don't like her because they can't connect with her.

I would say a typical Target audience for my music video will be:

• Female
• Aged between 15 & 20- there will be some outside this bracket but the majority will be within this age range
• Someone who has quite a unique personality
• Has original fashion sense and likes to look a bit different
• Not a complete girly girl, with a bit of an indie style/hipster like appearance
• Someone that has interest of art and fashion

Lady Gaga in her new music video 'Applause'. Here you can see she likes to look artistic and original but there aren't many other artists like this in the music industry so people tend to like her because she brings something different to music.

 

In Lady Gaga's video 'telephone' again she looks slightly whacky but her image fits with the lyrics of the song- in some of her songs they are more performance based but others they are completely different and not related to the lyrics at all.

 



 

In other videos of hers she tends to focus on her beauty more and she doesn't go as over the top she has a more natural appearance but still with an element of originality.

 

 

My target audience will be quite popular and keen on technology and social networking sites like Facebook and Twitter because they will like to keep up to date with gossip and fit in.